The move is part of an initiative to rejuvenate the AIA brand in the city. Its specific Facebook page for the concert, which will feature BEAST, 4Minute and APink, has grown from a totally non-existent fan base to having more than 5,300 likes in less than two months.
Jan 1, 2013
AIA organises 'flash mobs' in HK to plug sponsored K-POP concert
HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 9, 2024
Why Hong Kong's AIA Carnival is becoming a ...
Jun 7, 2013
DirectAsia aims to banish boring insurance ...
Jun 12, 2013
Rembrandt shows that social media can be artistic
Just Published
7 hours ago
Jaguar Land Rover launches global creative agency ...
Accenture Song is the incumbent on the account.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
10 hours ago
WPP set to drop GroupM brand in media shake-up
WPP media arm to change name as part of ongoing restructure.
The Information
14 hours ago
Agency Report Card 2024: Accenture Song
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.