insurance

Jul 22, 2024

NRMA Insurance rebrands with a promise to help

Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.

Jun 25, 2024

Income Insurance uses feline flexibility for a purrfect analogy

Life is unpredictable, but investments should be simple and adaptable. This new campaign uses the internet's favourite furball to convey just that.

Mar 30, 2024

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.

Mar 18, 2024

Ogilvy finds humour in a nation’s quirks for new AAMI spot

AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.

Jul 26, 2023

Why an insurance company created a boy band supergroup

The group, Boys No More, includes stars from popular ‘90s bands.

May 30, 2023

Suncorp and Leo Burnett berate home owners for neglect

Ad Nut takes issue with this preachy guilt trip that follows what had been a stellar campaign series for the home insurer.