social
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‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Sprout Social rolls out AI-powered features
The company is building on the platform’s proprietary machine learning and automation capabilities.
Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
WPP takes stake in Chinese social marketing startup StarEngine
The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.
Mullenlowe Mishra consummates pact with condom-maker Karex in Vietnam
The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.
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