aia
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AIA’s CMO breaks down new campaign that redefines 'health'
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience
The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
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Asia-Pacific Power List 2022: Stuart A Spencer, AIA
A veteran in the insurance space, Spencer claims his spot in the Power List for the fifth consecutive year, a testament to his sharp marketing acumen and digital-first approach.
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.
Insurance CMOs seek to erase segment's rep for middling creative
CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?
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