Ad-fraud video: The $7 billion problem explained in under five minutes

Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?

Read more
Bots versus brands:
Ad fraud in APAC

In this video, we speak to industry experts and introduce you to an 'ad-bot' that will explain the various faces this white-collar crime can take and how sophisticated bot-traffic can be. 

This is part of a special report in the February issue of Campaign Asia-PacificAd fraud warfare in APAC goes into detail on the scope of the problem and outlines potential solutions, with an in-depth article, an industry opinion, a 10-point crash course on the types of fraud, and some useful advice for buyers and sellers

 

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Lululemon hands media account to GroupM in key ...

The business was won from Havas after a competitive pitch.

8 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

8 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

9 hours ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.