Staff Reporters
Jul 15, 2019

Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers

The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.

To celebrate its 34th anniversary in Malaysia, Louis Vuitton launched a ‘Time Capsule’ exhibition in prime real estate overlooking Kuala Lumpur’s Petronas Twin Towers. 

The show is a display of the brand’s iconic monogrammed trunks and aims to showcase the brand's timeline of tech and design. It demonstrates a visual timeline in the brand’s story via zones such as ‘Artisans’ room’, a live experience with Louis Vuitton craftsmen and ‘The key to the codes’, which shows off designs that can be traced back to the brand’s first trunks. Visitors will also see selected items from the brand's archive.

So far, the exhibit has brought in the who’s who of Malaysia’s fashion industry and elite influencer circles. The free public exhibition has travelled to other cities including Hong Kong, Bangkok, Singapore, Shanghai, and Melbourne. It will remain in Kuala Lumpur until July 28.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Can sound make you taste spice? 7UP thinks so

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.

3 hours ago

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

4 hours ago

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

4 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.