Samuel Tan
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May APAC advertiser of the month: AEON
Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.
April APAC advertiser of the month: Brand's Thailand
The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.
Unraveling brand boycotts: What are the top ...
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
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March APAC advertiser of the month: Pocari Sweat
Pocari Sweat's messaging during Ramadan with the #IonTahanBocor campaign in Indonesia not only engaged consumers but also primed the brand for an advertising awareness boost.
Tinder tops the charts, Coffee Meets Bagel ...
From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.
January APAC advertiser of the month: Pocky
Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.
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