exhibitions
The effectiveness of marketing at exhibitions, through push and pull
Exhibitions are synonymous with marketing strategies that involve huge costs. But the potential for brand gains is also large. Understanding consumer conditions during exhibitions is an important first step.
Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers
The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.
UFI elects 2020-2021 president
Anbu Varathan is the first Indian to helm the role in the association's history.
Events a gateway for foreign investment in Thailand
"This presents as a good opportunity to tell the world [about us]."
In pictures: Marvel Studios' Ten Years of Heroes
How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.
Case study: Marvel Studios' Ten Years of Heroes exhibition
How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.
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