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被誉为广告“奥斯卡”的第八届中国4A金印奖在杭州运河国家广告产业园隆重举行,该产业园2012年开园,是中央财政支持的广告业发展试点园区之
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Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.