4a
Holding companies put competition aside to launch brand safety bureau in US
Media agencies across IPG, Omnicom, WPP, Dentsu, MDC and more are coming together.
Photos and videos: Taiwan's 4As Awards
Photos and videos from the Taiwan 4As Awards held on 30 September.
Sorrell: Martinez found guilty in court of public opinion
MIAMI - Making his first public comments about the discrimination suit that has rocked J. Walter Thompson this month, Sir Martin Sorrell—speaking via teleconference at the 4As Transformation Conference here—said CEO Gustavo Martinez resigned because he was found guilty in the court of public opinion.
Facebook's Everson: Agencies lagging on mobile creative
MIAMI - Carolyn Everson, vice president of global marketing solutions at Facebook, said advertising agencies need to think mobile first and get better at creating "thumb-stopping" creative, at the 4A’s annual Transformation conference.
HK independent agencies enter new growth phase
HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.
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