Benjamin Li
Apr 22, 2010

Y&R Shanghai and Mediacom tipped to win Gap integrated account in China

SHANGHAI - Gap is believed to have handed its integrated account in China to Y&R Shanghai and Mediacom, after the final round of the pitch that took place in Shanghai last month.

GAP
GAP
The agency pair beat Saatchi & Saatchi and ZenithOptimedia to the business. The integrated pitch was creative-driven and supported by media, PR and digital.

Gap held its first round of pitches last January. JWT and Ogilvy & Mather also participated.

Both Y&R and MediaCom declined to comment.

However, a source close to the pitch said that Gap is planning to enter to China and Hong Kong this year, and will open stores in Hong Kong, Shanghai and Beijing at the end of the year.

Gap already has a huge franchise presence in Japan, as well as other markets in Asia including Singapore, Australia and the Philippines. It is a late comer to China and Hong Kong where other popular fast-fashion chains including Zara, H&M and Uniqlo have been active for several years. 

Source:
Campaign China

Related Articles

Just Published

14 hours ago

40 Under 40 2024: Dalton Henshaw, Bullfrog

Henshaw may have provoked doubters when he launched a creative indie shop during the onset of the pandemic. But four years later, armed with a healthy roster of clients and a set of happy employees, who’s laughing?

15 hours ago

FCB India's Dheeraj Sinha on commanding agency ...

Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag, not arrogance," his intense leadership style, and empowering young talent.

15 hours ago

Move and win roundup: Week of November 4, 2024

Endeavour Group, The Lux Collective, Apparent, Quiip, Pure Public Relations, and more in our weekly roundup of people moves and account wins.

16 hours ago

Cathay Pacific campaign introduces new Aria Suite ...

'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.