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Links in Google AI Overviews ‘will likely become ...
Like its rivals, Google’s new platform offers a more personalised search experience, but what does it all mean for brands? PMW spoke to marketers to find out.
Is the industry in a ‘paralysis’ of measuring ...
With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.
WPP partners with Google Cloud to power-up ...
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
Publicis Sapient augments its digital supply chain ...
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
Majority of marketers want to diversify adspend ...
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
Snapchat+’s AI features see subscribers skyrocket ...
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
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