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Trump signs order to delay TikTok ban for 75 days
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
Links in Google AI Overviews ‘will likely become ...
Like its rivals, Google’s new platform offers a more personalised search experience, but what does it all mean for brands? PMW spoke to marketers to find out.
Is the industry in a ‘paralysis’ of measuring ...
With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.
WPP partners with Google Cloud to power-up ...
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
Publicis Sapient augments its digital supply chain ...
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
Majority of marketers want to diversify adspend ...
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
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