Staff Reporters
May 18, 2021

YouTube and TikTok account for 90% of streaming minutes in SEA

TOP OF THE CHARTS: Netflix and Viu lead among the premium services that account for 10% of traffic, but Disney captured 43% of new subscriptions in Q1, according to Media Partners Asia.

YouTube and TikTok account for 90% of streaming minutes in SEA

Full-size image

Source: 'Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study', from Media Partners Asia

More from this source:

  • Premium video platforms, led by Netflix, Viu, WeTV, iQIYI and Vidio, accumulated 114 million streaming minutes across Southeast Asia in Q1 2021, or 10% of total streaming minutes. YouTube and TikTok dominate with nearly 90% of total minutes. 
  • Bonus chart: Which services gained the most new paid subscribers (out of a total of 4.9 million new subscriptions) in Q1 2021.
  • Disney+/Disney+ Hotstar added about 2 milion subscribers in Q1 2021, driven by growth in Indonesia and a successful launch in Singapore in late-February. Disney has overtaken Viu to take second place in terms of cumulative subscriber base, in Southeast Asia (after Netflix).
This article is filed under...
Top of the Charts: Key data at a glance

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

1 day ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

1 day ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

1 day ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.