Staff Reporters
May 18, 2021

YouTube and TikTok account for 90% of streaming minutes in SEA

TOP OF THE CHARTS: Netflix and Viu lead among the premium services that account for 10% of traffic, but Disney captured 43% of new subscriptions in Q1, according to Media Partners Asia.

YouTube and TikTok account for 90% of streaming minutes in SEA

Full-size image

Source: 'Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study', from Media Partners Asia

More from this source:

  • Premium video platforms, led by Netflix, Viu, WeTV, iQIYI and Vidio, accumulated 114 million streaming minutes across Southeast Asia in Q1 2021, or 10% of total streaming minutes. YouTube and TikTok dominate with nearly 90% of total minutes. 
  • Bonus chart: Which services gained the most new paid subscribers (out of a total of 4.9 million new subscriptions) in Q1 2021.
  • Disney+/Disney+ Hotstar added about 2 milion subscribers in Q1 2021, driven by growth in Indonesia and a successful launch in Singapore in late-February. Disney has overtaken Viu to take second place in terms of cumulative subscriber base, in Southeast Asia (after Netflix).
This article is filed under...
Top of the Charts: Key data at a glance

 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Gail Heimann's retirement is a huge loss for the PR ...

The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.

13 hours ago

McDonald’s celebrates 50 years with nostalgic 1980s ...

The ad recreates the first UK McDonald's restaurant.

13 hours ago

Criteo collaborates with Microsoft Advertising to ...

The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.

13 hours ago

Volkswagen Group confirms global media agency deal ...

The contract with OMG begins in 2025.