netflix
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
Diwali 2024: Campaigns lighting up the festive season
Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.
How can AI be leveraged in community engagement?
At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.
How that Netflix noise sells Burger King in Korea
AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
Häagen-Dazs partners with hit Netflix show to deliver a taste of Paris
The ice cream giant has teamed up with 'Emily in Paris' for a worldwide campaign, introducing limited-edition flavours and interactive experiences across 41 markets including Asia.
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