streaming
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.
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Max will revert to HBO Max after two years
Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.
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Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
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What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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Tencent and Iqiyi lead China's streaming revolution
A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.
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