With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
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Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
With the final entry deadline for Agency of the Year Global fast approaching on Tuesday 18 February, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
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S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
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