Opinions Media Marketing Analysis Technology
Manolis Perrakis
Feb 1, 2024

Why the GPT store is shaking up the app economy and what it means for brands

Launched early last month, the ChatGPT store is slated to grow into a marketplace like no other. From customising your interactions to allowing plugins to optimise your OpenAI experience, the GPT revolution is here and now. We Are Social's Manolis Perrakis explains.

Photo: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

APAC Power List 2025: The region's most powerful brand leaders

2 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Southeast’s Asia’s top 50 brands 2025

5 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

6 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Mars to switch $1.7 billion media account out of WPP

8 Mars to switch $1.7 billion media account out of WPP

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

9 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Group M officially rebrands to WPP Media

10 Group M officially rebrands to WPP Media

Related Articles

ChatGPT, conversational AI and the shift from search-based shopping
May 12, 2025
Lionel Sim

ChatGPT, conversational AI and the shift from ...

AI, copyright, and creativity: The fine line between innovation and exploitation
May 2, 2025
Matthew Keegan

AI, copyright, and creativity: The fine line ...

X to rival ChatGPT by testing a free version of its AI chatbot
Nov 12, 2024
Reem Makari

X to rival ChatGPT by testing a free version of its ...

ChatGPT maker OpenAI to open office in Singapore
Oct 9, 2024
Matthew Keegan

ChatGPT maker OpenAI to open office in Singapore

Just Published

Agency Report Card 2024: Ogilvy
The Information
8 hours ago
Staff Reporters

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

Campaign Global Agency of the Year Awards 2024: winners revealed
9 hours ago
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

Apple Watch’s heart story strikes a chord in Japan
10 hours ago
Staff Reporters

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

2025 Cannes Contenders: RGA creatives weigh in
11 hours ago
Staff Reporters

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.