Marianne Calnan
Aug 17, 2024

Unilever consolidates creative accounts for beauty brands with WPP

Accounts were formerly handled by Interpublic Group, Omnicom and Brandtech Group's Oliver, alongside WPP.

The changes mean WPP will take on creative responsibilities for Clear, Dove, TreSemmé, Sunsilk, Simple, Nexxus, Shea Moisture, Clear and Pond’s globally
The changes mean WPP will take on creative responsibilities for Clear, Dove, TreSemmé, Sunsilk, Simple, Nexxus, Shea Moisture, Clear and Pond’s globally

Unilever is globally consolidating the creative accounts for its beauty and wellbeing brands into WPP.

The consolidation means WPP will take on creative responsibilities for Clear, Dove, TreSemmé, Sunsilk, Simple, Nexxus, Shea Moisture, Clear and Pond’s globally, while continuing its previous work on Vaseline.

WPP already had responsibility for some of the FMCG giant’s biggest brands, mostly through its creative agency Ogilvy. The other creative and strategic accounts for Unilever’s beauty brands were previously handled by Interpublic Group, Omnicom and Brandtech Group's Oliver. 

UStudio, Oliver's dedicated Unilever team, managed the Simple account in the UK.

Brandtech declined to comment, while IPG and Omnicom did not respond to Campaign’s request for comment.

Campaign understands that WPP will carry out brand strategy and TV ads for Unilever's beauty brands.

Unilever confirmed to Campaign that it has appointed WPP to “consolidate all strategic and creative services at a global level for our beauty and wellbeing brands worldwide”.

Unilever is also in the process of a global media review, which started in January this year. WPP’s Group M handles Unilever's global planning and buying media account, which it last reviewed in 2021.

Source:
Campaign UK

Related Articles

Just Published

5 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

6 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

14 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

15 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.