Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 12, 2014
To catch up with consumers, industry must erase old thinking: IAA World Congress
BEIJING - The consensus at the 43rd annual International Advertising Association World Congress was that the evolution of advertising goes well beyond the impact of 'shiny new technology', requiring companies to innovate and break out of outmoded thinking patterns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Feb 15, 2024
Mass shooting victims call Congress members to ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
Mar 15, 2024
TikTok needs creators to save itself
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Reaping Jumbo profits: How brands see a niche in ...
How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
How ASICS India is turning footprints into funnel ...
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
2 days ago
Creative Minds: Gian Nealega is a believer in the ...
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
PROMOTED
2 days ago
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.