Brandon Doerrer
Mar 15, 2024

TikTok needs creators to save itself

Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.

TikTok supporters gathered outside the US Capitol on Wednesday. (Photo credit: Getty Images).

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

12 hours ago

Richard Edelman reflects on Cannes and regrouping ...

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’

14 hours ago

How Unilever Thailand's cookie-cutting exercises ...

CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.

15 hours ago

Not why, but how: Forsman & Bodenfors’ mission to ...

The agency's head of people operations and global CEO share their path to Fair Pay Workplace Certification and explain its benefits to help others in the industry follow suit.

15 hours ago

Creative Minds: Eve Liu on giving up a career in ...

After fulfilling her parents' wishes for her to study law, Ogilvy Shanghai's creative group head decided to take a different path after graduation.