Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.
The star-studded campaign features Will Ferrell as Mr. Monopoly.
Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.
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