Text 100 Sydney takes PR duties for Fuji Xerox Australia

Text 100 has won the account following a competitive pitch. The public relations agency will focus on elevating the Fuji Xerox brand beyond the printer and copier category as a leader in integrated document services and sustainability.

“We’re looking forward to challenging market perceptions of what Fuji Xerox Australia is and what the document of the future might be,” said Adrianne Kern, managing consultant at Text 100 Sydney.

Pam Fleming, corporate communications manager at Fuji Xerox Australia, adds, “Text 100 demonstrated a strong understanding of our business and presented a bold plan that showed impressive clarity of thought.”

Fuji Xerox Australia recently acquired Australia’s largest independent print solutions provider Upstream Print Solutions. This marks a great leap in business growth for Fuji Xerox.

According to a release issued by Fuji Xerox, the Australian operation is the biggest sales and services territory in the Asia-Pacific region.

Recent wins reported for Text 100 Australia include Cisco and Yahoo7.