Sling & Stone has announced the launch of its first office outside Sydney, with the Australian PR agency setting up shop in Wellington, New Zealand.
Marija Bijelic, formerly account director and six-year Sling & Stone veteran, will lead the new operations as head of New Zealand.
The decision comes off the back of work Sling & Stone has done with the Wellington Regional Economic Development Agency.
In helping position the city as a hub for startups, entrepreneurs and investors, Sling & Stone CEO Vuki Vujasinovic said the opportunity to extend work for existing clients, help international brands looking to enter New Zealand, and forge new relationships, was too good to miss.
“To work with the world’s best, we know we have to be in more places around the world and New Zealand is our first step to doing that,” he said.
Bijelic has been instrumental in shaping the agency and is the best person to lead the office in Wellington, he added.
Bijelic said: “I’m looking forward to working with entrepreneurs and media in New Zealand. This country has a rich history of innovation, and we’re going to play our own small part in shining a light on that.”