Staff Reporters
Dec 13, 2021

Sandpiper opens New Zealand office

The office will be led by former Huawei comms officer Ed Brewster, now Sandpiper's director of New Zealand and international media.

Ed Brewster
Ed Brewster

Sandpiper Communications has opened a New Zealand office, which will support local organisations targeting international diversification and investment across APAC while also acting as a primary industries hub.

The office will be led by Ed Brewster, Sandpiper’s director of New Zealand and international media, with the support of Julia Walker, Sandpiper’s director of ESG and sustainability, and COO Kelly Johnston. Brewster has worked in corporate affairs both in-house and agency side for 25 years and previously led corporate affairs, public policy and media for Huawei in the UK, as well as managing international media relations for Huawei Group in London. 

Sandpiper's New Zealand office will be based in Hawke’s Bay, a food, agriculture and export hub, where Sandpiper claims it will be the only large agency to have an office. 
 
Sandpiper’s presence across Australia, Hong Kong, mainland China, and Southeast Asia gives the agency a platform to "help tell the stories of New Zealand companies to target growth and investment," Brewster noted  "While brand New Zealand is very strong, significant opportunities for local brands remain untapped, and we want to help close this gap.” The agency has about 100 people in Asia-Pacific and operates as one P&L across APAC. 
 
To support its planned expansion, Sandpiper has appointed Isabella Durant as a senior account executive in New Zealand, reporting to Brewster. Previously Durant was a radio reporter for Newshub, a independent news organisation in the country.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.