Staff Reporters
Dec 13, 2021

Sandpiper opens New Zealand office

The office will be led by former Huawei comms officer Ed Brewster, now Sandpiper's director of New Zealand and international media.

Ed Brewster
Ed Brewster

Sandpiper Communications has opened a New Zealand office, which will support local organisations targeting international diversification and investment across APAC while also acting as a primary industries hub.

The office will be led by Ed Brewster, Sandpiper’s director of New Zealand and international media, with the support of Julia Walker, Sandpiper’s director of ESG and sustainability, and COO Kelly Johnston. Brewster has worked in corporate affairs both in-house and agency side for 25 years and previously led corporate affairs, public policy and media for Huawei in the UK, as well as managing international media relations for Huawei Group in London. 

Sandpiper's New Zealand office will be based in Hawke’s Bay, a food, agriculture and export hub, where Sandpiper claims it will be the only large agency to have an office. 
 
Sandpiper’s presence across Australia, Hong Kong, mainland China, and Southeast Asia gives the agency a platform to "help tell the stories of New Zealand companies to target growth and investment," Brewster noted  "While brand New Zealand is very strong, significant opportunities for local brands remain untapped, and we want to help close this gap.” The agency has about 100 people in Asia-Pacific and operates as one P&L across APAC. 
 
To support its planned expansion, Sandpiper has appointed Isabella Durant as a senior account executive in New Zealand, reporting to Brewster. Previously Durant was a radio reporter for Newshub, a independent news organisation in the country.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

9 hours ago

To the junior creative in the industry: 'It's okay ...

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

9 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

10 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.