Staff Reporters
Dec 13, 2021

Sandpiper opens New Zealand office

The office will be led by former Huawei comms officer Ed Brewster, now Sandpiper's director of New Zealand and international media.

Ed Brewster
Ed Brewster

Sandpiper Communications has opened a New Zealand office, which will support local organisations targeting international diversification and investment across APAC while also acting as a primary industries hub.

The office will be led by Ed Brewster, Sandpiper’s director of New Zealand and international media, with the support of Julia Walker, Sandpiper’s director of ESG and sustainability, and COO Kelly Johnston. Brewster has worked in corporate affairs both in-house and agency side for 25 years and previously led corporate affairs, public policy and media for Huawei in the UK, as well as managing international media relations for Huawei Group in London. 

Sandpiper's New Zealand office will be based in Hawke’s Bay, a food, agriculture and export hub, where Sandpiper claims it will be the only large agency to have an office. 
 
Sandpiper’s presence across Australia, Hong Kong, mainland China, and Southeast Asia gives the agency a platform to "help tell the stories of New Zealand companies to target growth and investment," Brewster noted  "While brand New Zealand is very strong, significant opportunities for local brands remain untapped, and we want to help close this gap.” The agency has about 100 people in Asia-Pacific and operates as one P&L across APAC. 
 
To support its planned expansion, Sandpiper has appointed Isabella Durant as a senior account executive in New Zealand, reporting to Brewster. Previously Durant was a radio reporter for Newshub, a independent news organisation in the country.

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

9 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

11 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

11 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.