Asiya Bakht
Sep 8, 2008

Pizza Hut invites four agencies

SINGAPORE - After parting ways with BBDO, Pizza Hut has invited four agencies - JWT, Y&R, Bates and Grey - to pitch for its account.

Pizza Hut invites four agencies
The fast-food brand shortlisted the agencies after a credentials search and plans to appoint an agency by the end of next month.
 
Juliana Lim, marketing director of Pizza Hut Singapore, said that the brand is seeking to refresh certain aspects of its advertising and the agency will selected on its creativity, strategic thinking and commitment. Lim also said that Pizza Hut’s business has been growing in Singapore and the company will continue to invest in its advertising.

The selected agency will initially sign a one year contract with Pizza Hut which will reviewed after that period.

Further update
Source:
Campaign Asia

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