fast food
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This GPS tool helps parents avoid fast-food routes
Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.
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Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
McDonald’s China’s CGO on 'kidult' marketing and super-fan power
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
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McDonald's reimagines famous movie scenes for Indonesia campaign
The fast-food brand tries to deliver a blockbuster campaign but is overshadowed by the movies it attempts to replicate.
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KFC Thailand’s CMO on local flair, innovation, and his recipe for success
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
McDonald's India uses 'Newton-level' math to bring prices down to earth
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.
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