fast food
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KFC Thailand’s CMO on local flair, innovation, and his recipe for success
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
McDonald's India uses 'Newton-level' math to bring prices down to earth
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.
KFC’s smart helmet might make you eat more chicken
For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
Hrithik Roshan gets pranked into an ad campaign for Burger King
Watch the films conceptualised by Leo Burnett Orchard.
Eugene Lee promoted to Asia CMO at McDonald’s
The seasoned marketer goes from strength to strength at the fast-food company.
The top 10 fast-food brands in Asia-Pacific
While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets.
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