OZE Powerswitch, meanwhile, has been appointed for activation and after sales support accounts. The appointment came after a pitch, which involving at least another two agencies, Iris and Dwi Sapta.
Targeting schools and education institutions, the activation works will start this month and run until July.
“We are honoured and glad to support the Microsoft brand in Indonesia,” Omar Shahab, business development director at Oze, said. “We will leverage the Microsoft brand and sales in our local Indonesian market. We look forward to partnering with Microsoft to educate consumers and reduce software piracy in Indonesia.”