microsoft
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Why Microsoft Advertising is doubling down on AI
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
Microsoft’s last minute Super Bowl ad showcases everyday uses of AI
Sixty second spot will broadly launch the company’s Copilot AI chatbot.
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
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