Meta CMO to publish new book for marketers

Meta has announced the upcoming publication of a book on digital marketing written by Alex Schultz, the company’s chief marketing officer and vice president of analytics. Titled CLICK HERE: The Art and Science of Digital Marketing and Advertising, the book will be simultaneously released in hardcover, e-e-book, and audio formats on October 7, 2025. Meta has partnered with Wildfire in the UK and Little, Brown and Company in the USA, the imprints of Hachette Livre.

The book is meant to guide digital marketers by providing insights into identifying customers, selecting channels, testing creative content, utilising generative AI, and developing systems to measure the performance of their marketing campaigns.

In a post on LinkedIn, Alex Schultz says that the book aims to fill a gap in the availability of good literature on marketing for the digital era by focusing on the digital channels that have evolved from the 1990s onwards. “Ogilvy on Advertising (from 1983) remains a Bible on all the channels that existed before digital came along. There is no similar book widely accepted for the channels that have grown since the 90s. Click Here can fill that gap.”

Schultz also mentions that all royalties from the book sales would be donated to charities focused on education, subject to a few specific approvals.

Schultz has over 20 years of experience in business growth and analytics. He started his career working on building a website on paper airplanes, the experience that led to writing of his first book. During his career, he has briefly worked for eBay and for the past 17 years, he has been serving at Meta. Schultz guides startups and has set up companies including Airbnb and Coursera, among others.