meta
Meta CMO to publish new book for marketers
Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.
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Meta begins firing ‘lowest performing’ staff
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
Meta, Musk and the imminent death of brand safety
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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Meta introduces ads on Threads
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
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