meta

2 days ago

'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

Jun 6, 2025

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.

Jun 3, 2025

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.

May 5, 2025

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Apr 19, 2025

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’

But breakup of the company could lead to higher prices for advertisers.

Apr 15, 2025

Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions

The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.