Jane Leung
May 17, 2010

Melvyn Goh named as president of Mindshare China

SHANGHAI - Mindshare China has appointed Melvyn Goh (pictured) as president of the network in China, effective immediately.

Melvyn Goh president Mindshare China
Melvyn Goh president Mindshare China
Goh is based in Shanghai and will report directly to Bessie Lee, CEO of GroupM China.

He joins GroupM from M Media Group where he worked as CEO and group publisher of the media investment unit wholly owned by the Morningside Group. Goh has twenty years' experience in the publishing industry including holding senior positions at Hachette Filipacchi in Hong Kong and Tokyo, and ACP Magazines Southeast in Singapore.

Ashutosh Srivastava, CEO of Mindshare Asia Pacific, said: “Goh has a strong track record in developing trusted advisor relationships with clients, and molding talent into high performance and winning teams.”

In addition to Goh coming on board, Mindshare China has seen a few management changes this year. Earlier in March, the agency promoted Linda Lin and Asmita Dubey as managing director of Shanghai and Beijing respectively.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.

5 hours ago

'Measurement is the new currency': OMG APAC's Tony ...

As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

7 hours ago

Indonesia's VAT hike raises concerns about consumer ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

7 hours ago

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.