Media News
Kenny Lim
Nov 18, 2009

Li TV Asia launches in Indonesia; appoints Crush

JAKARTA - Lifestyle Inspired (Li) has launched its lifestyle TV channel in Indonesia and has hired Crush Indonesia as its public relations agency.

Li TV Asia launches in Indonesia; appoints Crush
The subsequent public relations campaign will cover several markets in Indonesia, including Jakarta, Surabaya, Bandung, Bali and Denpasar.

The appointment was led by Green Worldwide, the channel’s exclusive pan-regional launch consultant on strategic partnerships.

Li TV Asia is a lifestyle media entertainment and regional 24-hour pan-regional HD TV channel.

Shows on the channel include Iron Chef America, HGTV Design Star, Dinner Impossible, Deserving Design, Green’s Cuisine and Giada’s Weekend Getaways.

In August, SingTel launched Li on its mio TV platform in Singapore.

Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

1 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

3 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

4 Stagwell to acquire ADK Global

Mission possible: Four steps to make marketing teams more effective

5 Mission possible: Four steps to make marketing teams more effective

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

7 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

8 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

Moves and wins roundup: Week of January 20, 2025

9 Moves and wins roundup: Week of January 20, 2025

Lunar New Year goodies: APAC's Year of the Snake campaigns

10 Lunar New Year goodies: APAC's Year of the Snake campaigns

Related Articles

LI TV Asia to hunt for digital and below-the-line advertising agencies
Jan 5, 2010
Kenny Lim

LI TV Asia to hunt for digital and below-the-line ...

MediaMonks launches in Indonesia
Jul 18, 2024
Staff Reporters

MediaMonks launches in Indonesia

Women to Watch 2024: Risa Kusumaningrum, KIT Global
Nov 21, 2024
Staff Reporters

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Campaign expands its coverage into Indonesia
Dec 6, 2024
Staff Reporters

Campaign expands its coverage into Indonesia

Just Published

Creative agency Ralph creates global chief growth officer role
1 day ago
Emma Thumann

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The Information
1 day ago
Gideon Spanier

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk
2 days ago
Staff Reporters

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
2 days ago
Nikita Mishra

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.