The appointment was led by Green Worldwide, the channel’s exclusive pan-regional launch consultant on strategic partnerships.
Li TV Asia is a lifestyle media entertainment and regional 24-hour pan-regional HD TV channel.
Shows on the channel include Iron Chef America, HGTV Design Star, Dinner Impossible, Deserving Design, Green’s Cuisine and Giada’s Weekend Getaways.
In August, SingTel launched Li on its mio TV platform in Singapore.