The reviews will be led by Debbie Lee, founder and marketing director of Green Worldwide Singapore, which helped LI TV Asia with its previous agency appointments.
According to Lee, agencies would have to respond to an RFP. “I earlier appointed a Kuala Lumpur-based shop to undertake LI TV’s website and digital work but will be opening this up for other digital shops to pitch for this business,” she said. “At the same time I am also reviewing below-the-line agencies for 2010."
LI TV Asia currently works with ZenithOptimedia Malaysia for its regional mainstream and online media buys.
In November last year, the channel launched in Indonesia and hired Crush Indonesia as its public relations agency.
According to Lee, agencies would have to respond to an RFP. “I earlier appointed a Kuala Lumpur-based shop to undertake LI TV’s website and digital work but will be opening this up for other digital shops to pitch for this business,” she said. “At the same time I am also reviewing below-the-line agencies for 2010."
LI TV Asia currently works with ZenithOptimedia Malaysia for its regional mainstream and online media buys.
In November last year, the channel launched in Indonesia and hired Crush Indonesia as its public relations agency.
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