Jane Leung
Jul 30, 2010

Lance Shields joins MRM Japan as digital marketing director

TOKYO – MRM Worldwide Japan has appointed Lance Shields (pictured) to a newly created digital marketing director role to lead digital planning, social media and search.

Lance Shields digital marketing director MRM Japan
Lance Shields digital marketing director MRM Japan

More specifically, Shields is set to focus on MRM's in-depth offerings aimed at meeting client needs. He will lead service design, brand and market positioning, business and customer experience strategy, social networking, SEO and strategies around multi-channel executions.

Shields has been in the digital arena for more than 12 years. He was most recently leading the planning and digital creative business at Amway Japan. There he started the first social media team for the market. Agency experience also includes early days at Scient Japan and Agency.com.

Shields said having been with the client side (Amway), it is exciting to move back to an agency again. "I feel with my new understanding of how to work the bureaucracy on the inside (IT, Finance, Procurement, even the C level), it will be easier now to assist clients in pushing new strategic plans through."

"For example, social media programs are a hot topic in Japan right now, but so few clients can get their heads around how to implement it. Just as important as the agency's big picture approach is helping to orchestrate these programs both inside and outside the client," he adds.

Shields will report to president of MRM Japan Marc Kremer. Kremer said Sheids' "strategic and creative know-how" will enhance the agency to provide more branded experiences across multiple platforms for clients.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

WPP strengthens Indian roots with new Chennai campus

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.

15 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

15 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

22 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.