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McCann Worldgroup names Brandon Cheung Southeast Asia CEO
Cheung tells Campaign he will focus on scaling social, audience intelligence and automation across the region, as outgoing CEO Nick Handel moves to London to lead MRM UK.
L’Oreal Thailand launches new 3D campaign with McCann Worldgroup
Tapping into the growing CGI-trend, the brand launched its UVD Invisible Serum campaign on a captivating billboard amongst Bangkok's busiest streets.
MRM names Ed Kim as global chief commerce officer
EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.
MRM appoints Jonathan Beh as China CEO
As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.
MRM's Ronald Ng on the overdue recognition of Asian creativity and embracing AI
MRM's global CCO draws parallels between the years it took for actor Michelle Yeoh to win an Oscar and lower levels of award recognition in the Asian advertising industry.
B2B marketers seek creativity boost to stand out
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
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