JWT aligns Japan and China offices

To ensure smooth communications, JWT has appointed permanent Japanese staff to be stationed in JWT China and the Always China Shanghai office. They are fluent in both Chinese and Englis, and able to support with local market briefings and to provide brand consulting, communication development and field marketing services.

JWT Japan will serve as the exclusive contact point in Japan for these companies.

“With perceptions and behaviours differing substantially across Japan and China, it is imperative to team up with both a local agency and a specialised field marketing agency whose services span China, to provide thorough support for our clients from strategy development to in-store displays," noted Wataru Kageyama, JWT Japan president and CEO.

"JWT Japan is ideally positioned to partner with JWT China and Always Marketing to provide fine-tuned services that help Japanese companies navigate China’s consumer markets and tap into the unique China consumer who varies across regions, generations, and income levels.”

JWT began the trial support service on 1 July, with the full-scale service set to launch on 1 August.