Jay Jays is investing in above-the-line advertising with an eye toward stimulating sales this summer. The brand, aimed at 16- to 18-year-old consumers, offers a range of casual and trendy clothes and accessories.
MELBOURNE - Following a creative pitch, Just Group has appointed Leo Burnett Melbourne to create a summer 2012 brand campaign for teenage apparel line Jay Jays.
Jay Jays is investing in above-the-line advertising with an eye toward stimulating sales this summer. The brand, aimed at 16- to 18-year-old consumers, offers a range of casual and trendy clothes and accessories.
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