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Generation AI: Can AI redefine friendships for the Indian youth?
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
Has brand love been jilted by the short-term sale?
A Goafest 2023 panel of India's top brand marketers discuss brand love, the role of creativity, and the relationship between marketers and creative agencies
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Why are brand experiences still so rubbish in adland?
The industry is sometimes losing sight of where interactions should focus.
Craving human-centricity? Remove war language from your brand’s vocabulary
Military language proliferates in marketing culture – and the nature of these words carry impact.
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