Kenny Lim
Sep 2, 2009

ION Orchard appoints JCDecaux Singapore as outdoor media partner

SINGAPORE - ION Orchard has appointed JCDecaux as its exclusive outdoor media partner to manage all its in-mall ambient advertising platforms.

ION Orchard appoints JCDecaux Singapore as outdoor media partner
JCDecaux will manage all static ambient platforms, which comprises 11 media networks. This includes billboard walls, sticker dress-ups near escalators, major entrances and exits of the mall as well as the North and South Linkway entrances of ION that leads to Orchard Road, the city-state's main shopping street.

“ION Orchard is pleased to be partnering JCDecaux for all static media opportunities in our mall. With their extensive client network and excellent industry track record, we are confident of delivering exciting in-mall static advertising platforms for major brands to communicate their commercial messages to our shoppers”, said Lee Mun Ling, VP, marketing communications of ION Orchard.

Ashley Stewart, managing director of JCDecaux Singapore, added: “With the expansion of JCDecaux’s ambient offering at ION Orchard, we now offer Singapore’s best performing in-mall advertising program for major advertisers wishing to target mobile, affluent shoppers from Singapore and abroad.“

Earlier in August, MediaCorp had been appointed by ION Orchard to operate all its digital screens in the shopping mall.


Related Articles

Just Published

2 hours ago

Digital document library Scribd launches new global ...

The rebrand has been created by Mother Design

9 hours ago

Why does the global ad industry continue to exclude ...

JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.

9 hours ago

APAC revenue dips for Edelman as global revenue ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%

10 hours ago

WPP shares slump as revenue declines and headcount ...

The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.