ION Orchard appoints JCDecaux Singapore as outdoor media partner

JCDecaux will manage all static ambient platforms, which comprises 11 media networks. This includes billboard walls, sticker dress-ups near escalators, major entrances and exits of the mall as well as the North and South Linkway entrances of ION that leads to Orchard Road, the city-state's main shopping street.

“ION Orchard is pleased to be partnering JCDecaux for all static media opportunities in our mall. With their extensive client network and excellent industry track record, we are confident of delivering exciting in-mall static advertising platforms for major brands to communicate their commercial messages to our shoppers”, said Lee Mun Ling, VP, marketing communications of ION Orchard.

Ashley Stewart, managing director of JCDecaux Singapore, added: “With the expansion of JCDecaux’s ambient offering at ION Orchard, we now offer Singapore’s best performing in-mall advertising program for major advertisers wishing to target mobile, affluent shoppers from Singapore and abroad.“

Earlier in August, MediaCorp had been appointed by ION Orchard to operate all its digital screens in the shopping mall.