Emily Tan
Apr 5, 2012

Initiative Australia appoints new head of strategy

SYDNEY - Rob Pyne will be joining media communications agency Initiative as chief strategy officer from News Digital Media, where he is currently heading client media strategy. He will start work at Initiative Sydney on 23 April.

Rob Pyne
Rob Pyne

Pyne is newly appointed CEO Andrew Livingston's first hire.

Before News Digital Media, Pyne was national strategy driector at OMD Sydney where he joined with seven years experience at UM in China and Australia. 

Pyne commented that he was excited to be joining the agency as Livingston had "ambitious plans". " With Andrew recently arrived, there are ambitious plans for how the agency works with and leads clients and I hope to play a major role in those developments.”

 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Matt McNally returns to Publicis as global CEO of ...

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

1 day ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

1 day ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

1 day ago

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.