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We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025! This premier international advertising and marketing event will focus strongly on cross-border marketing, specifically on helping Chinese brands expand their global marketing efforts.
Campaign China Summit is poised to empower global ambition, continuing to provide marketers with industry trends, analysis, strategies and inspiration to explore "borderless possibilities" needed to fuel global expansion.
Join us in Shanghai to connect with 100+ industry heavyweights and senior marketers and explore strategies for expanding marketing efforts globally.
Agenda highlights
- Winning global: how Chinese brands leverage culture to gain international consumer trust and preference
- Empowering every ‘go global’ initiative with full-funnel advertising
- A masterclass on international e-commerce in 2025: finding success in markets outside of China
- Modern research driving Chinese brands' global success - Case studies from consumer electronics
- Bridging the gap between promotion and demand for localised market success
- Building a solid foundation: essential preparations for brands going global
- Transcending borders, transforming brands: how to establish lasting international brand recognition
- Unveiling the future: "2025 Global Consumer Trends"
- Going glocal: a playbook for international brands blending global and local in cross-border marketingsuccess: navigating overseas social media platforms and affiliate marketing
View the full agenda here.
*Complimentary passes are exclusively for senior in-house brand marketers. Spaces are limited and will be subject to approval.
Agenda and speakers enquiry
Jinna Zhang
Content Producer, Campaign Asia-Pacific
Partnership
Louie Chun Yu
Senior Partnerships Manager, Campaign Asia-Pacific
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