John Wick lookalike goes to battle to sell his car

Ad Nut doesn’t often yearn for human inventions, but every now and then, the idea of driving a car does sound tempting. Just think how much faster it would be to zip around the woodland. Goodbye, slow strolls.

But any desire for car ownership vanishes faster than a squirrel with a nut when Ad Nut remembers all the costs involved. Driving lessons, tests, insurance, maintenance, fuel... it’s like signing up for a never-ending subscription service that you didn’t even want.

And heaven help you if you ever need to sell that car. That’s a whole new level of drama, as this new campaign from Roddonjai—a Thai used-car platform—demonstrates.

Titled, 'Don’t Let Anyone Devalue Your Car', the campaign film puts a cinematic twist on the everyday frustrations of selling a used car in today’s chaotic digital landscape.

With a central character based on the fictional action star John Wick, the film demonstrates why selling a used-car on social media often feels like walking into a battlefield. With netizens constantly trying to bargain for a lower price, we see the John Wick character using giant sharpened pencils to try and fend off the barrage of digital shaming he receives. There’s even a funny cameo by a Mark Zuckerberg lookalike to demonstrate the platform’s sometimes-frustrating visibility restrictions.

Ad Nut's main takeaway from this campaign is that life is easier without a car. After all, if it's too much for John Wick to handle, Ad Nut will happily stick to strolling.