cso
FTLife Insurance rebrands, launches new identity with strategic focus on CX
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
Assembly hires Pele Cortizo-Burgess as its first global chief strategy officer
Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
DDB elevates Tomas Gonsorcik to global chief strategy officer
EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.
MullenLowe Group hires APAC chief strategist
Newly created role will oversee group’s consultancy offering.
McCann Japan hires Publicis global planning director as CSO
TOKYO - John Woodward, who has been global planning director for Publicis Worldwide for more than seven years, will be taking up the post of chief strategy officer for McCann Erickson Japan and McCann Worldgroup Japan on April 1.
Angela Hsu opens AH&A to offer bespoke consulting in China
SHANGHAI - Following a 10-year stint running M&C Saatchi China, the last part as CEO, Angela Hsu has founded AH&A with Robert Phelps, who was chief strategy officer at the 4A agency.
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