GroupM Trading appoints Andrew Carter as China head for tactical planning

Carter will lead the national tactical planning teams across GroupM in China. He will also be tasked with the development of new planning tools and products for GroupM Trading in the mainland.

Carter is based in Shanghai and reports to Bessie Lee, CEO of GroupM China, and Jin Wanjun, managing partner of GroupM Trading in China.

Carter joins from his position as leader at Mindshare Shanghai where he was responsible for the strategic growth and operations of the company. He was promoted to the position in 2008 after a year as national tactical planning head for Mindshare China.

Prior to moving to China, Carter worked at OMD in London as TV buying director. 

Bessie Lee said: "Andrew brings solid planning and TV buying skills, and superb client service expertise to this new role. His appointment will enhance our overall leadership team at GroupM Trading."

Mindshare China will announce the appointment of its new Shanghai agency head shortly.