Emily Tan
Dec 15, 2011

Google’s Neal Mohan on the future of display advertising

Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.

Mohan: Display ads in Asia are entering a renaissance period.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

8 hours ago

Campari Group launches global media review

Incumbent on the account is Group M.

8 hours ago

Campaign Spotlight Indonesia 2025: When technology, ...

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

9 hours ago

Spikes Asia Debrief set to unpack the new creative ...

Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.

17 hours ago

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.