The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
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In a major shift, Apple will now handle its own Apple News ad sales, offering new ad formats and premium sponsorships while reducing reliance on third-party vendors.
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Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.
The agency rebranded from MediaMonks to Monks in July.
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