Benjamin Li
Aug 25, 2010

Golin Harris charges Jeremy Walker to lead sports marketing and branded entertainment

HONG KONG - Golin Harris has appointed Jeremy Walker (pictured) as head of sports marketing and branded entertainment in a joint partnership initiative with IPG sister company Octagon.

Golin Harris charges Jeremy Walker to lead sports marketing and branded entertainment

In this newly created role, in addition to working closely with Golin Harris teams across Asia-Pacific, Walker also takes on the role of Hong Kong business development director for Octagon.

Walker reports to John Morgan, regional managing director of Greater China at Golin Harris based in Hong Kong, and also works closely with Winston Zheng, managing director and head of Octagon Greater China.

Walker has over 15 years' experience in media and communications, loyalty marketing, event management and sponsorship activation in Asia. Over the past 10 years, he was director for a boutique sports marketing consultancy Leisure Resources based in Hong Kong, serving clients like American Express, Sun Life Insurance and ANZ.

“Jeremy is well-known and hugely respected in the sports marketing and branded event markets,” said Morgan. “As we continue to increase our presence in this market with creative multidisciplinary programs, Jeremy is the perfect person to lead this charge for both Golin Harris and Octagon in Hong Kong.”

Golin Harris and Octagon’s global partnership began last year when the two agencies agreed to offer a joint public relations and sports marketing service for clients.

For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Agency of the Year 2024: Greater China winners

Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.

11 hours ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

12 hours ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

14 hours ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.