octagon
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Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?
Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores.
Octagon builds out its APAC leadership team
The IPG sports and entertainment marketing and talent agency has announced four key leadership moves throughout the region.
John Shea named CEO of Octagon Sports and Entertainment Network
Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.
The unlimited potential of live storytelling in sports marketing
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.
Interpublic Group rebrands CMG division as IPG DXTRA
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
IPG’s Octagon acquires majority stake in Australia’s Milkmoney
Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.
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