Jessica Goodfellow
Jul 23, 2019

Gojek rebrands to reflect evolution

Gojek has unveiled a rebranded logo and user interface as it looks to its “next chapter of growth”

L-R: Gojek's old and new looks
L-R: Gojek's old and new looks

Gojek has unveiled an “easily recognisable and versatile” new logo which it says marks its evolution from an Indonesian ride-hailing company to a Southeast Asian super app.

The rebrand, which began rolling out on Monday (22 July), includes a new logo as well as a redesigned user interface, which has been updated with a fresh palette of more visually striking colours and fonts, according to the company.

The app for driver-partners will also be updated with the new look, in addition to a number of new features such as a seven-day income summary that provides an overview of a driver’s completed trips in the past week.

The design of the logo is versatile, the business said, allowing it to be interpreted as a variety of things—a map pin, a bull’s eye, an aerial view of a motorcyclist, or a power button. This reflects Gojek’s ‘super app’ proposition with its multitude of offerings, it added.

“Gojek is now many things to many people—and our new logo reflects that,” said Gojek Group co-founder Kevin Aluwi. “We have been on an extraordinary journey over the past four years and the new brand is designed to embody everything that has been achieved throughout that period.”

Founded in Jakarta in 2010 with a fleet of 20 motorbike drivers, the business has grown rapidly since launching its app in 2015 and now counts 2 million driver-partners, 400,000 merchant partners and 60,000 service providers across Southeast Asia in its customer base.

The company claims to have recorded 1100% growth in transactions on its platform between June 2016 to June 2019. It also claims that Gojek users have given more than US$20 million in tips to the platform’s driver-partners and service providers over the past three years.

The super app now operates 20 on-demand services across transport, payments, food, logistics, entertainment and lifestyle—claiming to be the region’s largest array of such offerings on a single platform.

The rebrand sets the course for Gojek’s “next chapter of growth” across Southeast Asia, said Gojek Group president Andre Soelistyo.

Gojek currently operates in Indonesia, Singapore, Thailand and Vietnam and is reportedly targeting Malaysia as its next market. It has been attempting to expand its business into the Philippines where Grab is currently unrivalled, but in March its request for a licence was rejected by a transport regulator due to restrictions on foreign ownership.

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

19 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

19 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

20 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.