Staff Reporters
Feb 28, 2025

Campaign Big Global Awards 2025: winners revealed

Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.

Campaign Big Global Awards 2025: winners revealed

UK-originated shop Uncommon Creative Studio won six prizes at the Campaign Big Global Awards today, half of which were for its work with British Airways.

Rethink was the next most-awarded agency, with the Canadian outfit picking up three gongs, including two for Kraft Heinz.

US agencies Courage and Mojo Supermarket | Creative X, and UK shops Mother and VCCP, all picked up a brace of wins. 

In their second year, Campaign’s Big Global Awards drew entries and winners from four continents.

These international awards celebrate creative projects from agencies big and small in the UK, Canada, the US and beyond for brands including Uber, KFC and Facebook.

Chaired by Aaron Starkman, global chief creative officer of Rethink, the 33-strong judging panel comprises a diverse range of top creatives from around the world. UK judges include Andre Sallowicz, creative partner at Abbott Mead Vickers BBDO, Al Mackie, chief creative officer at Rapp, and Sue Higgs, former executive creative director at Dentsu Creative. 

To register your interest in the 2026 awards, click here.

The complete list of categories is below. Click on the links to find out the winners and finalists, and see some of the winning work:

Craft:

Art Direction
Casting
Direction
Experiential and Spatial Design
Photography
Post Production
Writing

Industry Sector:

Automotive and Transport
Entertainment and Leisure
FMCG
Retail
Travel and Tourism
Utilities and Services

Media Channel:

Design
Experiential
Film
Integrated
Out of Home
Social

 

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

12 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

13 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

13 hours ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.